Brand Roast
Free AI brand critique. Paste a URL, get a shareable roast card.
What it does
Brand Roast takes any URL, reads the site, extracts brand signals (colors, fonts, copy, structure), and returns a scored critique. The good, the bad, the ugly. Plus prioritised prescriptions for what to fix first. The result is a shareable card you can send to your team or your client.
How it works
The tool screenshots the site, extracts the color palette and typography, reads the visible copy, and sends everything to an AI model trained on brand strategy principles. The analysis covers positioning, visual identity, voice, and digital experience. Results arrive in under 30 seconds.
Why it exists
Most brands know something is off but can't articulate what. Brand Roast gives you the language. It's a free entry point to the kind of analysis that a full engagement produces. If the roast resonates, the rate card is the next step.