<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>AEVRYONE</title><description>Build logs, teardowns, signal notes, and letters from AEVRYONE.</description><link>https://aevryone.com/</link><item><title>Aesop: the friction was the product</title><link>https://aevryone.com/blog/aesop-teardown/</link><guid isPermaLink="true">https://aevryone.com/blog/aesop-teardown/</guid><description>How a Melbourne hair salon side project built a $2.5B brand on deliberate inconvenience, and what happens to that brand inside L&apos;Oreal.</description><pubDate>Thu, 09 Apr 2026 00:00:00 GMT</pubDate></item><item><title>William Fan at ten: a brand outgrowing its system</title><link>https://aevryone.com/blog/william-fan-build-note/</link><guid isPermaLink="true">https://aevryone.com/blog/william-fan-build-note/</guid><description>A Berlin label with Chinese-German cross-cultural DNA is expanding faster than its brand architecture can hold. 30 signals scored.</description><pubDate>Tue, 07 Apr 2026 00:00:00 GMT</pubDate></item><item><title>Lemaire: how to scale quiet</title><link>https://aevryone.com/blog/lemaire-teardown/</link><guid isPermaLink="true">https://aevryone.com/blog/lemaire-teardown/</guid><description>A positioning analysis of the Parisian fashion house that grew tenfold by saying less than everyone else.</description><pubDate>Sat, 04 Apr 2026 00:00:00 GMT</pubDate></item><item><title>What 40 signals reduce to 3</title><link>https://aevryone.com/blog/mbzwo-build-log/</link><guid isPermaLink="true">https://aevryone.com/blog/mbzwo-build-log/</guid><description>A three-generation German furniture workshop is selling €3,000 tables with a €500 brand. Here&apos;s what the pipeline found.</description><pubDate>Wed, 01 Apr 2026 00:00:00 GMT</pubDate></item></channel></rss>